I run a fitness coaching business with my buddy Alexander Cortes.

He's the muscle.

I'm the chat and sales.

Last week I had three potential deals on the line.

"Easy sale," I thought.

You see,

The last time I ran this same offer?

I was closing at 50%.

But this time?

Total bust. Not a single bite. Nada.

This blew my mind—in the worse way possible.

So, what the hell happened?

I know what went wrong.

But first, here's how I fixed it:

I swiped the playbook from my business coaching service.

And tweaked it to fit the fitness crowd.

I call it the 3x5 Playbook:

3 PHASES
5 PILLARS

All spread out over 3 months.

And it works for every niche.

Let's break down the method:

The 3 PHASES.

These are the distinct periods of your coaching.

Usually, each phase covers about one month of coaching.

And by dividing your coaching in phases, you SIMPLIFY everything for the client.

I shows them the big picture.

Here's how I break down the phases.

1. Month 1: Set habits
2. Month 2: Assess the habits
3. Month 3: Optimize and future-proof

Month one is all about getting the client to take while he's still motivated.

Month two is where we see what's working and what's not working.

Month three is when the significant results start pouring in and when we show clients what to do after the coaching ends.

Let me give your TWO examples:

For the fitness coaching, here's what I offer:

Phase One: Make It Automatic (implying habit building)
Phase Two: Make It Efficient (Figure out what works)
Phase Three: Make It Future-proof

For my biz coaching, here's what I show:

Phase One: Create the system
Phase Two: Launch the system
Phase Three: Automate the system

Now, let's dig into...

The 5 PILLARS.

These cover the fundamentals.

They provide clarity to your clients.

For fitness and health, they could be:

1. Nutrition
2. Workouts
3. Time Management
4. Recovery
5. Accountability

For my biz coaching, they are:

1. Content Marketing
2. Lead Generation
3. Email Marketing
4. Sales
5. Automation

Can you see how handy this 3x5 Method is?

Anywho...

Back to the sales bust.

Why'd it happen?

Wel.l..

I asked the potential clients what was missing.

Here's the gist of what they said:

"I just didn't know how your team would help me lose weight."

AKA:

They didn't understand the system, the process, the WHAT.

So, I had to lay it out plain and simple.

Which is exactly what I did.

During the weekend, I devised the 3x5 for the Fitness Coaching.

And it worked!

Just yesterday, I made a sale.

So, how can you use this 3x5 Method for your business?

Here's the magic secret formula:

Take a good hard look at your sales calls.

Ask for brutal truth on what's missing.

Make your own 3x5 method.

Try it out.

Nail that sale.

​
Remember this golden nugget:

SIMPLICITY & CLARITY.

That's how you get customers to commit.

– Jose